The marketing and advertising agreement will help seal the success of the important first stage of the transformation of Newport’s famous rugby ground.
IWG will be working in partnership with Rodney Parade LTD to promote the new facilities in the Bisley Stand.IWG, regional marketing experts based in Ebbw Vale, will bring a unique knowledge and professionalism to help guide the Dragons through the 2011 - 2012 season.
“We are well aware that we have something here to market that we have never had before,” said Rodney Parade Head of Operations Mark Jones.
“Our new stand with its special facilities means we have a lot more to offer the local business community.“With IWG on board to help us we are sure that we can replicate our success on the pitch and bring it to matters off the pitch as well.”
Gillian Boobier, founder and director of IWG, said that her team’s mission would be to highlight the first phase of the transformation of Rodney Parade.
“We are excited by the challenging of helping Rodney Parade LTD continue the redevelopment of Rodney Parade – the ground with its great traditions is going to be reborn as one of Wales’s finest sporting and business venues,” she added.The start of the new season – and the rugby world cup in New Zealand – brings a busy time for Newport Gwent Dragons and Newport RFC.
The 2,700 new seats, in a mix of Newport and the ~Dragons’ traditional trademark colours of black, amber and red give the whole ground a unique feel – providing state-of-the-art conference, banqueting and hospitality facility whilst retaining the intimacy and atmosphere of this historic ground.
Newport Gwent Dragons will be challenging for more success on the field this season – and already have five players in New Zealand as part of the Welsh World Cup team.
IWG is a fast growing marketing and media agency based in Ebbw Vale. The group announced earlier this month that it has won a major contract for the marketing and creative design of Coastal Housing’s £25 million Urban Village redevelopment in Swansea.
