“I am thrilled and incredibly grateful to be joining the commercial team of Newport Gwent Dragons,” commented Jeffreys. “I am looking forward to working alongside the management team to further enhance the Dragons brand, particularly by maximising commercial effectiveness and developing platforms that aim to embrace and connect with the wider region on a tangible level.”
As Commercial and Marketing Consultant for Newport Gwent Dragons, Jeffreys will be responsible for
reviewing the internal commercial structure of the organisation, initiating a market research campaign to determine the future direction of the Dragons brand and overseeing the implementation of strategic consumer and business-to-business marketing protocols.
Newport Gwent Dragons Chief Executive, Gareth Davies, said: “We are delighted to welcome Ben to the Newport Gwent Dragons commercial team. This appointment will assist us in plotting and planning the further development of our commercial activities, and will enable us to continue to build and strengthen Newport Gwent Dragons as a region.”
